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互联网巨头接连布局,京东被曝进军短剧市场,行业出海也正在提速
Xuan Gu Bao·2025-07-10 14:51

Group 1 - JD Group is expanding into the short drama market by recruiting for short drama operation positions, indicating a strategic focus on this sector [1] - The company aims to build a short drama IP and script grading system, enhance production material purchasing efficiency, and analyze user profiles and paths for business growth [1] - JD is offering competitive salaries for key positions in this field, with monthly salaries ranging from 45,000 to 70,000 RMB, translating to annual salaries of 900,000 to 1,400,000 RMB, reflecting its commitment to the short drama sector [1] Group 2 - The short drama market in China has seen explosive growth, with user numbers exceeding 600 million by 2024 and market size reaching 50.5 billion RMB, surpassing annual box office revenue for the first time [1] - The market is projected to grow to 63.43 billion RMB by 2025 and 85.65 billion RMB by 2027, with a compound annual growth rate of 19.2% [1] - Major internet companies are deepening their involvement in the short drama space, with ByteDance establishing a copyright center, Tencent launching a short drama mini-program, and Baidu collaborating with iQIYI on the "Hundred Dramas Plan" [2] Group 3 - Chinese short dramas are gaining traction internationally, becoming mainstream in regions like Southeast Asia and the United States, with expectations for continued high growth in the market [2] - Companies like Zhongwen Online have developed an AI model for multilingual script creation, resulting in a library of over 1,000 multilingual short dramas, while its overseas subsidiary CMS reported a revenue increase of 324% to 2.91 billion RMB in 2024 [3] - Ciwen Media is exploring short drama export opportunities alongside its core business in film and television investment, production, and distribution [3]