昆明市场荔枝销售进入尾声 15-35元一公斤

Core Insights - The lychee season is nearing its end, with prices continuing to decline while consumption scenarios are expanding, particularly with the rise of lychee-based beverages this summer [1][9][11] Market Overview - The current market price for lychees ranges from 15 to 35 yuan per kilogram, primarily sourced from Guangxi [7] - This year has seen a bumper harvest, leading to an extended sales period of nearly 40 days compared to the usual 20 days [7][9] - Local lychee varieties in Yunnan are mostly sold out, with only a few remaining, while late-maturing varieties still have stock available for about another week [5][9] Price Trends - The price of lychees has shown a "high open, low walk" trend, starting high but dropping significantly as supply increased, maintaining a relatively low price point [9][11] - Consumers have benefited from lower prices, with some varieties like "glutinous rice" being sold for 10 to 20 yuan per kilogram, compared to previous years where prices were significantly higher [5][9] Consumer Behavior - The popularity of lychee beverages has surged, driven by the recent drama "The Lychee of Chang'an," leading to new product launches from various beverage brands [9][11] - Sales of lychee-based drinks have been strong, with some stores reporting monthly sales exceeding 1,000 cups for new lychee products [9][11] Industry Outlook - The trend of lychee beverages not only extends the lychee supply chain but also creates additional value for farmers and merchants [11] - The combination of consumer demand for innovative seasonal fruit products and lower raw material costs is expected to drive further growth in the lychee market next year [11]