SFPM(SZ:002737) Jiang Nan Shi Bao·2025-07-10 17:18Core Insights - The event "Super Brands Equal Super Traffic" hosted by Aihua Pharmaceutical emphasizes the importance of brand strength in the pharmaceutical industry amidst policy changes and market transformations [1][3] - Aihua Pharmaceutical's strategy focuses on a new product matrix targeting both elderly and children, highlighting their commitment to health solutions [1][2] Group 1: Industry Trends - The pharmaceutical industry is urged to develop a "hexagonal combat capability" by 2025, which includes light medical insurance, specialization, academic focus, diversification, scenario-based approaches, and digital intelligence [1] - The launch of the Wanmeng Health Live Streaming Festival aims to create a new ecosystem in the pharmaceutical health industry, emphasizing collaboration and innovation [3] Group 2: Company Strategy - Aihua Pharmaceutical's core strategy is encapsulated in the phrase "Super Brands Equal Super Traffic," focusing on building a strong brand presence [1][2] - The company has introduced a new product line, including the Aihua Kexiang PEG 3350 powder for gut health and a range of children's fever medications, forming a comprehensive "Little Aihua Fever Family" [1] - The brand's public relations strategy emphasizes a user-centric approach, leveraging 27 years of brand development to address consumer pain points and enhance value through collaboration with chain pharmacies [2]