Core Insights - The summer consumption boom in China is showcasing new consumer trends, with a shift towards immersive experiences that engage all five senses [1] - The traditional consumption landscape is being transformed into multi-dimensional experiences that combine performance, interaction, and technology [1] Group 1: Immersive Experiences - The immersive performance "Dreaming Datong" in Shanxi integrates historical depth with modern technology, allowing audiences to actively participate in the narrative [3] - Audience feedback highlights the shock and novelty of immersive viewing experiences that transport them to historical settings [4][5] Group 2: Experience Economy - The experience economy is defined as an economic model centered on providing services and creating experiences, shifting consumer focus from ownership to emotional engagement [8] - Young consumers are particularly willing to pay for emotional experiences, which challenges businesses to enhance their "dream-making" capabilities [8][9] Group 3: Market Trends - There is a significant increase in interest for immersive experiences, with a 137% year-on-year growth in searches for themed immersive experience venues in major cities [8] - The demand for culturally rich and interactive experiences is rising, as consumers seek deeper engagement with the narratives behind products and services [9]
新消费 在进化丨年轻人愿为“感觉”买单 体验经济考验商家“造梦能力”
Sou Hu Cai Jing·2025-07-10 18:11