“反内卷”：在秩序重构中激活高质量发展动能

Core Viewpoint - The "anti-involution" movement is a significant transformation aimed at promoting high-quality development in major industries by restructuring competition rules and breaking path dependence, shifting competition from "low-level internal consumption" to "high-quality co-creation" [1][2][4] Group 1: Industry Context - The "anti-involution" movement is not merely a cooling of industries but a necessary step to address the detrimental effects of "involution-style" competition, which has trapped companies in a cycle of low prices and low quality [2][3] - Historical competition in China was characterized by scale expansion and price competition, which has now become outdated and counterproductive in the current economic environment [1][2] Group 2: Governance Changes - The governance logic is shifting from "administrative dominance" to "rule of law," with the revision of the Anti-Unfair Competition Law targeting practices like "forced low-price sales" and "platform choice," thereby protecting normal pricing rights while curbing malicious competition [3] - The focus of governance is moving from merely monitoring production capacity to facilitating the free flow of resources across the national market, allowing companies to collaborate with leading technology partners rather than being restricted by local procurement policies [3] Group 3: Long-term Goals - The objective of the "anti-involution" movement is to foster long-term growth by encouraging innovation and providing tax incentives for R&D investments, steering resources towards technological advancements rather than price wars [3][4] - This approach aims to guide companies to compete based on quality and innovation rather than price, promoting a rational competitive environment where collaboration and technological upgrades are prioritized [3][4]