从麦田到餐桌，今麦郎如何用“一根麦穗”撬动国民好人缘？

Core Insights - The article highlights the resilience and growth of Jinmailang, a company deeply connected to the agricultural community, as it actively supports farmers during challenging times, such as adverse weather conditions [2][3]. Group 1: Company Actions and Strategies - Jinmailang mobilized employees to assist farmers in harvesting wheat before an impending storm, showcasing its commitment to community support and operational efficiency [2]. - The company has established a long-term symbiotic relationship with farmers, which has enabled it to thrive even in difficult market conditions [3]. - Jinmailang's sales of instant noodles saw double-digit growth in the first half of 2024, with flagship products achieving over 20% year-on-year sales increases [4]. Group 2: Market Context and Challenges - The instant noodle market is facing pressure from rising competition and changing consumer preferences, with a reported 4.84% decline in sales revenue and a 9.96% drop in sales volume for the category in early 2025 [4]. - Despite industry challenges, Jinmailang has managed to differentiate itself through quality and social responsibility, which has fostered strong brand loyalty [7]. Group 3: Operational Excellence - Jinmailang's operational model emphasizes a full supply chain integration, which minimizes costs and enhances product quality, allowing the company to maintain competitive pricing [10][11]. - The company has invested in automation and smart technology, significantly improving production efficiency and product consistency [11]. Group 4: Philosophical Underpinnings - The company's philosophy is rooted in altruism, believing that true business success comes from giving back to the community and fostering mutual growth [12]. - Jinmailang's commitment to social responsibility and community engagement has built a strong brand reputation and consumer trust [12]. Group 5: Impact on Farmers - The support provided by Jinmailang has led to improved livelihoods for farmers, exemplified by the story of a farmer who achieved stable income through the company's order agriculture model [13][15]. - The integration of farmers into Jinmailang's supply chain has modernized traditional agriculture, ensuring fair pricing and consistent quality for both producers and consumers [15].