手机卖不动了？或许不全是坏事

Core Insights - The average smartphone replacement cycle is extending globally to approximately 3.5 years, with China seeing an increase to about 3.7 years, indicating a shift in consumer behavior towards longer device usage [1][3] - The rise of the repair and refurbishment market is contributing to this trend, as consumers are increasingly opting for repairs and refurbished devices rather than purchasing new ones [3][5] Repair and Refurbishment Market - In China, 73% of respondents reported having repaired old phones, significantly higher than the global average of 60%, highlighting the effectiveness of local repair services [3] - 90% of respondents consider durability an important factor for their next purchase, and 75% prioritize product sustainability [3] - The sales of refurbished smartphones in China are on the rise, with a projected growth of 6% in 2024, and refurbished devices currently account for 20% of the smartphone market [3] Consumer Preferences - Consumers are increasingly focused on durability, battery life, software update longevity, and resale value when making purchasing decisions [5][9] - The demand for performance upgrades through repairs, such as expanding storage and RAM, is reducing the inclination to buy new devices [5] Manufacturer Responses - Smartphone manufacturers are adapting to changing consumer preferences by emphasizing product durability and repairability [7] - Apple has been showcasing its durability testing processes, including drop tests and vibration tests, to assure consumers of product resilience [7] - Companies like Google and Samsung are committing to extended software support, with Google promising up to 7 years for Pixel devices and Samsung offering 7 years for Galaxy S25 series [9] - Qualcomm is also extending support for Android updates to 8 years for devices using its latest processors, indicating a broader industry shift towards longer product lifespans [9]