“职业弹幕人”套路当休矣（纵横）

Core Viewpoint - The emergence of "professional barrage operators" in the e-commerce industry represents a significant issue, as they manipulate consumer perceptions through deceptive comments in live streams and short videos, leading to potential consumer fraud and market disorder [1][2]. Group 1: Definition and Impact - "Professional barrage operators" are individuals who use fake accounts or hire "internet water armies" to post pre-written comments in interactive scenarios, misleading consumers about product efficacy and creating false traffic [1]. - The recent case handled by Beijing's market supervision authority marks the first instance of legal action against these operators, resulting in a fine of 100,000 yuan and referral of related parties to law enforcement [1]. Group 2: Broader Implications - The issue of "professional barrage operators" is indicative of larger problems within the e-commerce sector, where ordinary consumers may unknowingly participate in similar deceptive practices to gain rewards from merchants [2]. - If these deceptive practices are not curtailed, it could undermine the integrity of the e-commerce industry and negatively affect societal values [2]. - The crackdown on "professional barrage operators" is seen as a necessary step to combat the pervasive marketing tactics that distort consumer trust and market order [2].