Core Viewpoint - Apple is planning to launch a series of ambitious new products in the first half of 2026, including a new low-end iPhone, multiple iPads, and upgraded Mac computers [1][2]. Product Launch Plans - A new entry-level iPad and an updated iPad Air are expected to be released between March and April 2024, featuring faster chips while maintaining the same design as the current models [2]. - The iPhone 17e, a budget-friendly model, will be similar in appearance to the iPhone 16e but will be equipped with the A19 processor, expected to launch in early 2024 [2]. - The MacBook Pro models with M5 chips, originally planned for late 2023, are now targeted for early 2024 release, extending the current sales cycle [3]. Product Specifications - The new entry-level iPad will replace the current $349 model and will feature the A16 processor, while the iPad Air will upgrade from the M3 to the M4 chip [2]. - The iPad Pro is set to receive an upgrade with the M5 chip, with a starting price of $999, marking its first update since May 2023 [2]. - The upcoming MacBook Pro will be the final version of the current design, transitioning to a new shell and OLED screens in future models [3]. Market Strategy - The new product launches aim to revitalize Apple's growth momentum following a period of fluctuating demand over the past two years [1]. - The rapid iteration of the iPhone 17e indicates a shift in Apple's strategy to align entry-level iPhones with an annual update cycle, differing from the previous SE series approach [2].
苹果(AAPL.US)2026春季攻势曝光:MacBook Pro领衔 iPhone 17e携多款iPad来袭