突传消息！38.88万元，玛莎拉蒂开回家？

Core Insights - Maserati's Grecale SUV is being offered at a promotional price of 388,800 yuan, significantly lower than its official price range of 650,800 to 1,038,800 yuan, representing a discount of 262,000 yuan [3] - The promotional pricing has led to a drastic reduction in the market price, with some dealers quoting as low as 369,600 yuan, a reduction of 281,200 yuan or nearly 43% from the official price [3] - Maserati's sales in China have been declining, with a projected 1,228 units sold in 2024, a 71% year-on-year decrease, and only 384 units sold in the first five months of the year [3] Company Information - Maserati entered the Chinese market in 2004 as a niche luxury brand but gained popularity, peaking in 2017 with sales of 14,400 units, making China its largest market [3] - The brand's customer base in China is notably different, with 40% of owners being female, compared to only 5% overseas [3] - There have been rumors regarding the potential sale of Maserati by Stellantis, although the company has denied these claims [4]