日本抹茶短缺，贵州小城能否成为下一个“宇治”？

Core Insights - The article highlights a global shortage of Japanese matcha, driven by increased demand from tourism and social media, while supply cannot keep pace due to the nature of matcha cultivation and processing [1][3][4]. Supply and Demand Dynamics - The demand for matcha has surged, with Japan expecting 36.87 million tourists in 2024, a 47% increase year-on-year, and a 33.3% rise in matcha search interest on Google Trends from 2019 to 2025 [3][4]. - The mismatch between supply and demand has led to a shortage of Japanese matcha, prompting some brands to limit purchases to ensure supply to important sites [1][4]. China's Emerging Role - China is becoming the largest producer and consumer of matcha, with Guizhou Province's Tongren City contributing 25% of the country's matcha production [4][5]. - Guizhou's matcha production has rapidly increased, with over 1,000 tons produced in 2023, equating to 25% of Japan's total matcha output [5][7]. Export Trends - Guizhou's matcha has begun to be exported to Japan, with 4 tons shipped in the first half of 2025 and an additional 6 tons expected [5][7]. - The export value of powdered tea, primarily matcha, increased by 68% year-on-year in the first five months of 2025, indicating strong demand despite supply constraints [7]. Cultural and Market Development - Guizhou's matcha industry is still in its early stages of brand development and cultural integration, lacking the established aesthetic and experiential elements that characterize Japan's Uji region [14][24]. - Efforts are underway to enhance the cultural experience around matcha in Guizhou, including the establishment of tea culture experience centers and collaborations with retail enterprises [12][24]. Competitive Landscape - Uji, Japan, has developed a comprehensive tea culture and tourism strategy over the past 20 years, which has significantly enhanced its global reputation as a matcha hub [14][24]. - The article suggests that Guizhou has the potential to become a significant player in the global matcha market, but it requires further development in branding and cultural experiences [24].