文商旅体融合，让成都消费燃起来！

Core Viewpoint - The integration of culture, commerce, tourism, and sports (文商旅体) in Chengdu is driving significant economic growth and enhancing consumer spending, showcasing a successful model of deep fusion that generates substantial revenue from various sectors [4][6][9]. Group 1: Economic Impact - The Du Fu Thatched Cottage receives 7.2 million visitors annually, generating over 46 million yuan in revenue [2] - The Dongjiao Memory site attracted 18 million visitors last year, with total revenue exceeding 3 billion yuan [2] - The immersive dining experience "Shu Yan Fu" reported annual revenues of 70 to 80 million yuan and plans to open a branch in Shanghai [2] - Chengdu's tourism revenue during the May Day holiday reached 12.91 billion yuan, a year-on-year increase of 11.6% [7] Group 2: Consumer Trends - The rise of new economic terms such as "ice and snow economy," "flower pin economy," and "ticket root economy" reflects a shift in consumer behavior towards experiences that blend culture and tourism [5][6] - During the May Day holiday, domestic travel reached 314 million trips, with total spending of 180.27 billion yuan, marking an 8% year-on-year increase [7] Group 3: Strategic Importance - The integration of culture and tourism is not just a market response but a strategic necessity for Chengdu, especially in light of changing consumer preferences and economic challenges [9][10] - The emphasis on cultural tourism aligns with national policies aimed at leveraging tourism as a key economic driver [10][11] Group 4: Innovative Approaches - Chengdu is exploring innovative models such as "ticket root economy," allowing visitors to access multiple attractions with a single ticket, enhancing the overall experience [20] - The "Night Tour of Jinjiang" has become a new highlight for nighttime consumption, integrating various cultural elements and experiences [21][23] Group 5: Future Opportunities - Chengdu's exploration of "cultural tourism + esports" and "cultural tourism + film" indicates a trend towards diversifying tourism offerings and attracting a broader audience [23][24] - The integration of drone delivery services in tourism showcases innovative approaches to enhance visitor experiences and operational efficiency [26]