外卖大战进入白热化，烧钱补贴能走多远？

Core Insights - The article discusses a fierce competition in the food delivery market in Xiamen, driven by significant subsidies from platforms like Taobao Flash Purchase, which has led to a surge in order volumes but minimal profit growth for many restaurants [2][4][5]. Consumer Behavior - Consumers are taking advantage of large coupons and subsidies, leading to extreme discounts, with some items being purchased for as low as 0.01 yuan [3]. - The increase in consumer spending is reflected in record order volumes on platforms like Meituan and Ele.me, with some consumers reporting significant savings on their orders [3][4]. Business Impact - Many restaurants are experiencing a doubling of order volumes but are struggling with profit margins, often making only a few yuan per order after accounting for delivery fees and platform service charges [4][5]. - Smaller restaurants are particularly affected, as they often have to share the cost of subsidies with the platforms, while larger chains may negotiate better terms [4][5]. Delivery Challenges - Delivery riders are facing increased workloads, with some reporting a rise in daily orders from 50 to 120, leading to longer delivery times and more complaints from customers [6]. - The competition among platforms has intensified, with each trying to improve delivery efficiency and attract more customers through various promotional strategies [6]. Industry Outlook - The ongoing subsidy war is seen as a short-term strategy for user acquisition, but it raises concerns about the long-term sustainability of the pricing structure in the food delivery industry [7][8]. - There is a growing worry among restaurant owners about a potential drop in customer traffic once the subsidies end, and the imbalance between online and offline pricing is becoming more pronounced [8].