Group 1 - The summer tourism peak is driven by upgraded demand and new supply, with differentiated experiences such as summer cooling trips, study tours, and family trips gaining popularity [1] - Indoor skiing venues are attracting many enthusiasts, with one facility in Shijiazhuang accommodating 1,000 to 1,500 people daily across over 30,000 square meters [3] - Museum visits remain popular, with the Yin Ruins Museum in Anyang receiving an average of 5,000 visitors per day, showcasing ancient artifacts and cultural heritage [6] Group 2 - Family trips are the main force in summer travel, with hotel bookings in Shanghai increasing by approximately 40%, particularly for family-oriented accommodations [8] - Demand for medium to long-distance travel (over 300 kilometers) has surged by over 15%, with destinations like Lijiang, Dali, Guangzhou, and Hulunbuir favored by families [8] - Long-distance travel is booming, especially in the northwest regions like Xinjiang, Qinghai, and Ningxia, with the newly opened Ahe Highway significantly reducing travel time and boosting tourism [10]
避暑游、研学游、亲子游全面开花 暑期旅游市场热力十足
Yang Shi Wang·2025-07-11 02:29