【行业深度】洞察2025：中国演唱会行业竞争格局及市场份额（附细分市场竞争、区域竞争等）

Core Insights - The Chinese concert industry encompasses a wide range of activities including content production, planning and execution, artist management, ticket sales, and venue operations [1] - Major players in the concert hosting sector include Huayi Brothers Media, which has a rich artist resource and extensive experience in hosting concerts [1] - The ticketing platform competition is led by major brands such as Damai, Maoyan Entertainment, and Tiantian Ticketing [5] - The regional distribution of concert-related enterprises is closely linked to population density, income levels, and consumer spending [11] Concert Hosting Competition - In Q1 2025, five institutions hosted 10 or more concerts, with Huayi Brothers Media leading by hosting 46 performances featuring artists like Gigi Leung and G.E.M. [3][4] - Other notable hosts include Luopan Culture and Live Nation, with 14 and 13 concerts respectively [3][4] Ticketing Platform Competition - As of May 13, 2025, the top ticketing brands include Damai, Maoyan, and Tiantian Ticketing, recognized for their data-driven and consumer-focused approaches [5] Venue Operations - The top five venues for concerts in Q1 2025 included Hangzhou Olympic Sports Center, which hosted 6 shows, and Shanghai Oriental Sports Center, with 14 performances [8] Regional Competition Landscape - As of May 30, 2025, there are approximately 484,500 enterprises in the concert industry, with Guangdong province having the highest number at over 50,000 [11] - The top five provinces (Guangdong, Zhejiang, Shandong, Hubei, and Hebei) account for 38.3% of the total concert-related enterprises in China [11] Concert Location Distribution - Major concert events are concentrated in economically developed urban clusters such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta, generating 63.5% of the total box office revenue [13] Competitive Dynamics - The threat of substitutes in the concert industry mainly comes from other entertainment forms like movies and streaming services, but the unique live atmosphere of concerts mitigates this threat [16] - The competitive intensity among existing firms is high, with larger companies holding significant market share while smaller firms seek differentiation [16]