Group 1 - The recent decline in the second-hand price of LEGO's new product "Toothless" by nearly 200 yuan indicates a cooling market for LEGO, which was previously regarded as a "plastic gold" due to its high resale value [3][6] - The official price of the new "Toothless" set is 629 yuan, but it is being sold on second-hand platforms for around 423 yuan, reflecting a significant discount [3][4] - The decline in LEGO's second-hand prices is attributed to market competition and changing consumer interests, rather than a loss of brand popularity [6][9] Group 2 - The collectible value of trendy toys like LEGO is closely tied to current pop culture and market demand, leading to price fluctuations based on consumer interest [6][9] - The rise of domestic brands like Pop Mart, which has introduced innovative blind box products, has significantly impacted LEGO's market position [8][11] - The overall toy market is evolving, with domestic brands rapidly improving in areas such as supply chain optimization and digital transformation, posing challenges for LEGO in meeting local consumer preferences [11]
乐高新品二手价跌近200元，乐高不再被欢迎了？
3 6 Ke·2025-07-11 05:37