侬好赛雷!十五运·十五城上海站举行,吉祥物创意打卡上海滩
2 1 Shi Ji Jing Ji Bao Dao·2025-07-11 05:47

Core Viewpoint - The "Fifteenth National Games and Fifteenth Cities" theme event in Shanghai aims to promote the upcoming National Games and Paralympic Games, enhancing public enthusiasm and engagement through interactive city experiences and cultural showcases [1][2]. Group 1: Event Overview - The event features mascots "Xi Yang Yang" and "Le Rong Rong" as city exploration ambassadors, engaging the public in a series of activities leading up to the National Games scheduled for November 9 in Guangzhou [1]. - This edition of the National Games is notable for being the first jointly hosted by Guangdong, Hong Kong, and Macau, marking a significant milestone in the event's history [1]. Group 2: Promotional Activities - The "Fifteenth National Games and Fifteenth Cities" series includes promotional activities across 15 cities in Guangdong, 15 cities outside the province, and 15 international sports cities, aiming to foster inter-city collaboration and promote the spirit of the National Games [1]. - Creative promotional materials, including AI-generated videos and posters, have been utilized to generate buzz online, linking iconic landmarks like the Guangzhou Tower and Oriental Pearl Tower [2]. Group 3: Interactive Engagement - The event featured a bus tour through Shanghai's cultural landmarks, allowing mascots to interact with the public, creating memorable moments and enhancing the visibility of the National Games [3]. - Various interactive activities, such as a sports knowledge quiz and creative photo opportunities with mascots, were organized in popular areas like the Bund and Nanjing Road, significantly increasing public engagement and anticipation for the games [4].