Core Viewpoint - The company Bawang Chaji is accelerating its expansion into Southeast Asia through a joint venture model, specifically in Thailand, where it has secured a 51% stake in its local subsidiary with an investment of over 142 million Thai Baht (approximately 31.19 million RMB) from Thai President Foods and other local partners [1][3]. Group 1: Joint Venture Details - The transaction was completed through a combination of "old share transfer + new share subscription," with a total investment of 142.4 million Thai Baht, resulting in the registered capital of Bawang Chaji Thailand increasing from 5 million Thai Baht to 279.25 million Thai Baht [3][4]. - The new company has three shareholders: Thai President Foods Plc. (55% stake), Komsan Saelee (25% stake), and Chanond Ruangkritya (20% stake) [5][6]. Group 2: Strategic Rationale - Bawang Chaji chose the joint venture model to closely bind with local partners, creating a tight-knit community of interests that encourages full commitment from collaborators [6][8]. - The Southeast Asian market presents challenges due to its diversity in language, culture, and local conditions, making a local agent crucial for accessing key resources and reducing trial-and-error costs [6][10]. Group 3: Partner Contributions - Thai President Foods, the largest instant noodle manufacturer in Thailand, offers extensive supply chain and market operation experience, which will support Bawang Chaji's local production and market entry [8][10]. - Komsan Saelee, founder of Flash Express, brings a robust logistics network, having rapidly expanded the company to become Thailand's leading private courier service [8][10]. - Chanond Ruangkritya, founder of Ananda Development, provides access to prime commercial real estate locations, facilitating the establishment of Bawang Chaji's stores [9][10]. Group 4: Expansion Strategy - Bawang Chaji's joint venture in Thailand follows a similar strategy employed in Malaysia, where it established a partnership to open 300 stores within three years, indicating a replicable model for regional expansion [10][12]. - The company aims to open 1,000 to 1,500 new stores globally, supported by approximately 144.8 million USD raised from its recent U.S. IPO [12][11]. Group 5: Building a Global Engine - Bawang Chaji is constructing a comprehensive "outbound engine" by integrating capital, talent, and local resources to support its global expansion ambitions [11][12]. - The appointment of Eugene Lee, a former McDonald's executive, as Vice President for the Asia-Pacific region highlights the company's focus on balancing global brand consistency with local market strategies [12].
霸王茶姬出售泰国公司51%股权
3 6 Ke·2025-07-11 05:54