Sou Hu Cai Jing·2025-07-11 06:35Core Viewpoint - The national "old-for-new" subsidy policy for home appliances and mobile phones is not ending, with a unified deadline of December 31, 2025, and a new round of funding of 138 billion yuan starting in July [1][16]. Group 1: Subsidy Policy Details - The central government will inject 138 billion yuan into the market in two batches in July and October, maintaining the same subsidy intensity [3][7]. - Subsidies for home appliances include 20% for first-level energy efficiency (up to 2,000 yuan) and 15% for second-level energy efficiency (up to 1,500 yuan), encouraging consumers to choose energy-efficient products [4]. - For mobile devices, a 15% subsidy (up to 500 yuan) is available for devices priced at or below 6,000 yuan, with additional platform subsidies for high-end models [5]. - The automotive subsidy offers up to 20,000 yuan for replacing old vehicles with new energy vehicles and up to 15,000 yuan for replacing with fuel vehicles (≤2.0L) [6]. Group 2: Regional Implementation - Various regions have set specific timelines for the resumption of subsidies: - Chongqing will restart subsidies for home appliances and cars on July 1, adding six new product categories [8]. - Jiangsu will resume a "daily 10 AM coupon grab" model by the end of June, ensuring fair access to subsidies [8]. - Guangdong continues its "Yue Huan Xin" offline channel, allowing for combined local coupons, offering up to 30% in total discounts [8]. - Hubei has resumed subsidies since mid-June, adding air purifiers to the eligible product list [8]. Group 3: Consumer Guidance - Consumers are advised to quickly secure their subsidy qualifications through the JD APP by searching specific keywords for home appliances and mobile devices [9]. - Important to note that invoices must include personal information and product details to avoid subsidy application failures [10]. - Consumers should be cautious of potential scams and fraudulent activities related to subsidy claims, as official channels do not allow for third-party operations [13][14].