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从“拆盲盒”到“云监工”,经得起围观的外卖才是真硬气
Xin Jing Bao·2025-07-11 06:49

Core Viewpoint - The article emphasizes the necessity of transparency in the food delivery industry, highlighting consumer demands for food safety and traceability as essential for survival in the market [4][5][6]. Group 1: Consumer Expectations - Consumers are increasingly skeptical about food safety, leading them to prefer well-known brands and higher-priced meals that they perceive as more reliable [2][4]. - There is a growing demand for transparency, with consumers wanting to see the entire food preparation process and trace the source of ingredients [4][5]. Group 2: Industry Response - The concept of "transparent kitchens" is being promoted as a solution to food safety issues, allowing consumers to observe food preparation in real-time [3][6]. - The integration of digital technology in the food industry, such as "Internet + Transparent Kitchen," is being adopted to enhance food safety and regulatory oversight [3][6]. Group 3: Innovations in Food Delivery - Meituan's "Raccoon Kitchen" initiative allows users to experience real-time monitoring of food preparation and ensures food safety through strict packaging and traceability [5][6]. - The initiative aims to standardize non-dine-in food delivery, addressing safety concerns that have been prevalent in the industry [6][7]. Group 4: Regulatory Support - The Chinese government is actively promoting the "Internet + Transparent Kitchen" model as part of its guidelines for improving food safety in the restaurant industry [3][6]. - Local governments are also developing standards and regulations for non-dine-in food delivery to enhance food safety and consumer trust [6].