Sou Hu Cai Jing·2025-07-11 06:46Group 1 - Moutai's price has significantly dropped, with the retail price falling below 2000 yuan for the first time, reaching 1780 yuan for bulk sales and 1499 yuan as the suggested retail price [1][5][10] - The continuous price decline has created uncertainty among distributors, leading them to hesitate in purchasing and selling Moutai, fearing further price drops [3][12] - The price drop of Moutai has also affected other high-end liquor brands, with Wuliangye's products dropping below 1000 yuan and even lower for some products [5][7][19] Group 2 - The decline in Moutai's price is attributed to changing consumer habits and economic downturns, with younger generations showing less interest in high-end liquor [8][13] - The competition from e-commerce platforms has intensified, allowing consumers to purchase Moutai at significantly lower prices, further pressuring traditional retail channels [10][12] - The overall high-end liquor market is facing challenges, with both Moutai and Wuliangye experiencing price reductions and concerns about their future market positions [14][19] Group 3 - Moutai's financial value is being eroded as it loses its status as the only high-end liquor above 2000 yuan, impacting the pricing strategies of other brands [5][21] - Wuliangye's sales performance has deteriorated, with profit growth slowing down and market pressures leading to significant price drops [15][17] - The industry is undergoing a transformation, with high-end liquor needing to return to its fundamental value attributes to ensure sustainable development [21]