Core Viewpoint - Jay Chou's recent activities, including his entry into Douyin, have significantly impacted the market, particularly boosting the stock price of his associated company, Superstar Legend [2][5][6]. Group 1: Jay Chou's Social Media Impact - Jay Chou joined Douyin on July 9, 2023, and gained 50,000 followers within 15 minutes, reaching over 13 million followers by July 11 [2]. - His first short video on Douyin was released on July 11, leading to a rapid increase in the stock price of Superstar Legend, which saw a 21.71% rise on the same day [2][6]. - Superstar Legend's stock experienced a total increase of 203.68% from July 7 to July 11, 2023 [6]. Group 2: Superstar Legend's Business Performance - Superstar Legend reported a total revenue of 584 million yuan for the fiscal year 2024, a growth of approximately 35.8% compared to the previous year [7]. - The company's IP creation and operation business generated 314 million yuan in revenue, a 65.1% increase from 190 million yuan in the previous fiscal year [8]. - The new retail business segment recorded revenue of approximately 270 million yuan, growing by 12.5% year-on-year, driven by the popularity of its flagship product, Magic Coffee [7]. Group 3: Multi-Platform Strategy - Superstar Legend is maintaining a multi-platform strategy by operating on both Douyin and Kuaishou, aiming to maximize exposure and fan engagement [4][9]. - The company has successfully created two major celebrity IPs, "Zhou Tongxue" and "Liu Jiaolian," which are crucial for its business growth [7][8]. - The integration of AI technology in its new retail operations is part of the company's strategy to enhance performance and efficiency [7]. Group 4: Future Growth and Diversification - Superstar Legend is actively working on building a diversified IP matrix to reduce reliance on specific celebrity IPs, with plans to introduce new IPs [9][10]. - The company aims to explore new business models beyond new retail to ensure long-term growth and stability [10]. - The establishment of a robust IP incubation and operation mechanism is intended to enhance the company's resilience and growth potential [9][10].
周杰伦抖音首秀引爆资本狂欢！概念股巨星传奇周涨幅超200％，明星IP依赖症咋解