6 Reasons to Buy SoFi Technologies Stock Like There's No Tomorrow

Core Insights - SoFi Technologies has experienced a significant stock price increase of over 200% in the past year, indicating strong investor confidence in its long-term prospects [1][2] Group 1: Business Model and User Growth - SoFi operates as a digital bank without physical branches, allowing customers to conduct all banking activities online through its app, which enhances customer acquisition efficiency [4][5] - The company has seen rapid user growth, expanding its customer base from 1.4 million in Q1 2020 to 10.9 million in Q1 2025, suggesting a shift of customers from traditional banks to SoFi [6] - There are currently 15.9 million products actively used on SoFi's platform, averaging about 1.5 products per customer, indicating substantial potential for cross-selling opportunities [9] Group 2: Financial Performance and Growth Opportunities - SoFi's student loan originations were $1.2 billion in Q1 2025, down from $2.1 billion in Q1 2020, but a potential resurgence in refinancing activity could revitalize this segment [10][11] - The company has begun generating profits, reporting a net profit for the first time in 2024, with trailing-12-month revenue reaching $2.8 billion, a significant increase from previous years [12][13] - Management projects earnings of $0.27 per share for the current year, up from $0.15 in 2024, alongside an expected increase in book value of $585 million to $600 million [13] Group 3: Valuation and Market Position - SoFi's stock is currently trading at 4.9 times book value, making it one of the most expensive bank stocks on Wall Street, which raises concerns about its valuation [14] - Despite the high valuation, the company has shown strong growth momentum, with a 34% year-over-year increase in user base and a 33% rise in net revenue, marking its fastest growth in five quarters [15]