Core Insights - The article highlights the integration of party building and e-commerce development in Jiangyong County, Hunan Province, showcasing a new model for rural revitalization through digital transformation and community engagement [1][2][3]. Group 1: Party Building and Talent Development - Jiangyong County has established a three-tier organizational system combining "E-commerce Street Center Party Committee + Functional Party Branches + Party Member Demonstration Households," managing over 2,000 live-streaming merchants and 23 provincial e-commerce demonstration enterprises [2]. - The county has implemented policies to support e-commerce talent, attracting over 40 professionals to start businesses locally and training more than 200 e-commerce talents through regular workshops [2]. - Currently, there are over 2,900 e-commerce enterprises and online stores in the county, employing more than 9,000 people, creating a positive cycle of talent driving industry and industry promoting revitalization [2]. Group 2: Digital Empowerment and Logistics - Jiangyong County has built 87 rural e-commerce service stations and integrated logistics resources from nine courier services to create a three-tier logistics network, achieving full coverage of "express delivery into villages" [3]. - Special events like "Village Broadcasting Competition" and seasonal promotions have helped 3,500 farmers increase their income, with direct sales to farmers reaching 1.033 billion yuan in the past three years [3]. - The county's collective economy has increased by over 3 million yuan, and it has been recognized as a national model for rural e-commerce development [3]. Group 3: Brand Development and Market Expansion - The county has developed a regional public brand matrix called "Jiangyong Five Spices," with "Jiangyong Fragrant Taro" recognized as a national geographical indication product [4]. - The "e-commerce + company + cooperative + farmer" model has been successfully implemented in Liujiacun Village, leading to an average annual income increase of over 200,000 yuan for more than 20 households [4]. - In 2024, the county's e-commerce platforms are expected to generate 260 million yuan in sales of agricultural products, facilitating the transition of products from rural areas to urban markets [4]. Group 4: AI Transformation and New Agricultural Practices - Jiangyong County has initiated AI empowerment training for e-commerce, teaching tools like DeepSeek to enhance operational efficiency for practitioners [6]. - Local entrepreneurs have successfully utilized AI for supply chain optimization, significantly increasing the cultivation area for fruits and vegetables [6]. - Over the past three years, the county has conducted more than 70 e-commerce training sessions, cultivating 1,142 "new farmers" and injecting technological momentum into rural revitalization [6].
湖南江永：数字沃土育新机 电商赋能促振兴
Sou Hu Cai Jing·2025-07-11 07:47