成华区文化创意产业协会秘书长姜凯雯：将大力发展新兴业态，打造更多体验式消费场景

Core Insights - The Chengdu Municipal Committee's recent meeting emphasized the deep integration of culture, commerce, tourism, and sports, which is seen as a significant opportunity for the cultural and creative industry in Chenghua District [1][3] Group 1: Industry Development - Chenghua District currently hosts over 50 cultural and creative enterprises, establishing a robust ecosystem for the industry [1] - The district's cultural resources, such as Dongjiao Memory and the Panda Base, are pivotal in attracting tourists and providing rich material for the development of the cultural and creative industry [1][3] Group 2: Future Plans - Future development will focus on integrating cultural creativity with tourism and commercial scenarios, creating more attractive consumer experiences [3] - Plans include leveraging the Panda Base's intellectual property to develop experiential cultural tourism projects, allowing visitors to engage with panda culture through creative products and interactive experiences [3] Group 3: Emerging Trends and Talent Development - The district aims to promote emerging business formats, such as micro-short films and games, to showcase local cultural resources nationally and globally [4] - There is a focus on cultivating composite talents who understand content, technology, market, and operations, with collaboration between enterprises and local universities to meet this demand [4]