付费与“纸片人”约会，无合同不退费？16亿浏览量背后的“Cos委托”市场乱象调查

Core Insights - The article discusses the emerging trend of "Cosplay Commission" services, where consumers pay for Coser (cosplayers) to dress as specific characters for real-life interactions, moving from niche to mainstream appeal [2][4][7] Group 1: Market Overview - The concept of Cosplay Commission involves consumers, referred to as "single owners," hiring Coser to embody characters for various activities, gaining popularity particularly among young women who are fans of anime culture [2][4] - On social media platforms like Xiaohongshu, discussions around "Cosplay Commission" have garnered over 1.6 billion views and 12 million discussions, indicating significant interest in this service [4][6] Group 2: Service Dynamics - The service has evolved to include pre-appointment consultations, where Coser gathers information about the client's preferences to enhance the experience, creating a more immersive interaction [7][8] - Pricing for these services varies significantly, with daily rates in major cities like Beijing and Shanghai exceeding 1,000 yuan, while other regions may charge several hundred yuan [8][15] Group 3: Pricing Trends - There has been a noticeable increase in service costs, with rates in Beijing rising from approximately 700 yuan per day in 2023 to around 900 yuan for shorter engagements, leading to total costs of 2,000 to 3,000 yuan for a single commission [15][22] Group 4: Quality and Consumer Experience - Many consumers report dissatisfaction with service quality, likening the experience to "opening a blind box," where the outcome can be unpredictable, leading to complaints about low-quality service despite high fees [16][19] - Issues such as misrepresentation of Coser's appearance and last-minute changes to arrangements have been highlighted as common grievances among clients [19][22] Group 5: Regulatory Challenges - The industry currently lacks formal regulation, with transactions often conducted informally through social media, making it difficult to resolve disputes and leading to potential privacy violations during conflict resolution [22][24] - Legal experts suggest that the unique nature of these services complicates regulatory oversight, and there is a call for the establishment of a third-party platform to facilitate contracts and ensure service quality [23][24]