WPP plc(US:WPP) 智通财经网·2025-07-11 08:51Group 1 - WPP appointed Cindy Rose as the new CEO, effective September 1, succeeding Mark Read, who is leaving four months earlier than expected [1] - WPP lowered its 2025 performance forecast, expecting a year-on-year decline in net revenue of 3% to 5%, a significant increase from the previous forecast of a maximum 2% decline [1] - The company faces challenges due to a sluggish global economy impacting client spending, particularly in Asia, and concerns over the rise of artificial intelligence in advertising [1] Group 2 - WPP's chairman, Philippe Jansen, highlighted Rose's experience in digital transformation and AI, which is crucial as the industry undergoes fundamental changes amid economic uncertainty [2] - Goldman Sachs noted that Rose's appointment could alleviate market concerns regarding management succession uncertainty, maintaining a "neutral" rating on WPP's stock with a target price of 600 pence, indicating nearly a 40% upside potential from the stock's closing price on July 9 [2] - The stock has declined nearly 47% since the beginning of the year, with Goldman Sachs identifying key risks including macroeconomic conditions, competitive execution, client retention, and the impact of generative AI on the advertising industry [2]