3 6 Ke·2025-07-11 08:58Core Viewpoint - The article discusses the evolution of search engines and browsers in the context of the AI era, highlighting the emergence of AI-driven tools that are reshaping the competitive landscape among major players like Baidu, Tencent, and Alibaba [1][3][20]. Group 1: AI Transformation of Search Engines - Baidu announced its largest upgrade in a decade, transforming its search box into a "smart box" capable of handling long text searches and multi-modal queries [2][4]. - Google and Baidu, once leaders in traditional search, are now integrating AI capabilities to enhance user experience and maintain their market positions [9][20]. - The introduction of AI-driven search models has led to a significant increase in user engagement, as seen with Microsoft's Bing, which surpassed 100 million daily active users shortly after integrating ChatGPT [4][20]. Group 2: Browser Evolution and AI Integration - Browsers like Alibaba's Quark and Tencent's QQ Browser are redefining their functionalities through deep integration of AI technologies, moving towards a "borderless" era [10][16]. - Quark's "AI Super Box" and QQ Browser's QBot feature allow for more interactive and efficient user experiences, enabling users to engage in multi-modal searches [13][16]. - The shift towards AI-enhanced browsers aims to reclaim the traffic entry points previously dominated by traditional search engines [16][20]. Group 3: New Competitive Landscape - The competition between search engines and AI browsers is intensifying, with both established giants and emerging startups vying for market share [17][20]. - AI technology is not only enhancing user interaction but also challenging traditional business models, potentially leading to a decline in traffic for conventional websites [20]. - The future of search engines and browsers will heavily depend on the successful integration of AI technologies, with platforms that understand user needs likely to emerge as winners in this evolving landscape [20].