Hua Xia Shi Bao·2025-07-11 10:19Core Viewpoint - The "Su Super" league in Jiangsu Province has become a significant platform for insurance companies to enhance brand visibility and engage with younger demographics through sports marketing strategies [1][4][8] Group 1: Market Dynamics - Major insurance companies such as China Ping An, Xinhua Insurance, and China Life Insurance are actively participating in the "Su Super" league, leveraging the event to reshape their brand image and explore new market opportunities [1][4] - The league's popularity has created a competitive environment among financial institutions, aiming to capture the attention of a young and engaged audience [4][8] Group 2: Product Innovations - Insurance firms are developing tailored insurance products for the league, including comprehensive liability insurance and specialized coverage for athletes and spectators [2][3] - China Ping An introduced the "Golden Leg" insurance, providing over 44.6 million yuan in coverage for players, highlighting the trend of creating specific products for sports-related risks [2][3] Group 3: Challenges in Sports Insurance - The sports insurance market in China is still in its infancy, facing challenges such as insufficient risk assessment data and a lack of innovative products [6][8] - Experts emphasize the need for better data collection and risk evaluation models to enhance product offerings and market penetration [6][7] Group 4: Strategic Recommendations - Industry experts suggest that insurance companies should collaborate with sports organizations to create customized insurance solutions and improve service delivery [7][8] - There is a call for the establishment of a dynamic database for sports-related injuries and the development of a comprehensive risk assessment framework [7][8]