Yatsen Holding(US:YSG) Sou Hu Cai Jing·2025-07-11 10:45Core Viewpoint - The focus of the Chinese beauty market is shifting from brand marketing to research and development, indicating a revolution centered on scientific research and manufacturing [1][2] Group 1: R&D Strategy and Investment - Yatsen E-commerce has prioritized R&D as a core strategy since 2020, aiming to build a global R&D system and become a "world-class beauty innovation pioneer" [2][4] - The company has invested over 580 million yuan in R&D since 2020, maintaining a R&D expense ratio of over 3% for three consecutive years, positioning it among the leaders in the global beauty industry [4][6] - Yatsen has established a comprehensive R&D framework known as the "1-3-4-6-20" global R&D strategy, which includes one advanced beauty factory, three self-built R&D centers, four research directions, six co-built laboratories, and over 20 research cooperation projects [4][6] Group 2: Product Development and Market Performance - The company has developed a complete innovation model from basic research to commercial application, exemplified by the successful launch of the "bionic membrane" essence lipstick, which has sold over 4.5 million units and generated over 600 million yuan in GMV [6][9] - As of Q1 2025, Yatsen's strategic transformation has begun to show results, with revenue reaching 830 million yuan, a year-on-year increase of 7.8%, and a Non-GAAP net profit of 7.14 million yuan, marking two consecutive quarters of profitability [9] Group 3: Talent and Global Collaboration - The R&D breakthroughs at Yatsen are supported by a talent matrix that combines global expertise with local innovation, highlighted by the recruitment of Chief Scientific Officer Cheng Jing, who has 28 years of international beauty R&D experience [10][13] - The R&D team has received international recognition, with 12 papers presented at the IFSCC conference, showcasing the company's commitment to high-level research and collaboration with global partners [15][17] Group 4: Sustainable Development and Technological Innovation - Yatsen has integrated sustainability into its strategy, achieving MSCI ESG A rating for two consecutive years, and is focusing on green practices such as using natural plant fermentation instead of chemical raw materials [16][17] - The company employs AI technology in its R&D processes to enhance efficiency and reduce experimental waste, exemplified by its use of AlphaFold3 in anti-aging serum development [16][17]