新车看点丨打造品牌“常青树”开端，新款零跑C11正式上市

Core Viewpoint - The chairman of Leap Motor, Zhu Jiangming, expressed high expectations for the new C11 model, aiming to establish it as a long-lasting product akin to Toyota's Corolla, emphasizing continuous iteration and brand longevity [3]. Product Overview - The new Leap Motor C11 continues to offer both pure electric and range-extended powertrains, with prices ranging from 149,800 to 165,800 yuan, maintaining the starting price of the previous model while significantly reducing the price of the top configuration [3]. - The C11 has become a key product for Leap Motor, helping the company avoid falling behind in the competitive Chinese automotive market, especially against established players like NIO, Xpeng, and Li Auto [3][5]. - The C11's sales have surged, exceeding 80,000 units in 2022 and surpassing 250,000 units cumulatively, with over 220,000 units delivered in the first half of this year, marking a year-on-year growth of 155.8% [5]. Strategic Goals - Leap Motor aims to complete its "ABCD" series of models by the end of next year and increase its investment in self-research, while positioning the C11 as a cornerstone product for long-term brand development [5][6]. - The company is focused on enhancing its marketing narrative, referred to as the "Leap Motor story," to strengthen brand recognition [5]. Product Features - The C11's mid-cycle update includes significant changes in design, interior, range, driving assistance, driving control, and safety, with nearly 50% of core components updated while maintaining a competitive pricing strategy [8]. - The new model features an 800V architecture, Qualcomm 8650 driving assistance chip, and Snapdragon 8295 cockpit chip, enhancing its technological capabilities [9]. - The exterior design retains the previous model's style but introduces a split headlight design, while the interior has been significantly updated with a floating design for the central control screen and a new AR-HUD head-up display system [11][13]. - The pure electric version of the C11 has a maximum power of 220 kW and a CLTC range of 640 km, while the range-extended version combines a 1.5L engine and a driving motor, achieving a comprehensive range of 1,220 km [15].