出行观 | 汽车技术营销应把社会责任提上日程

Core Viewpoint - The article emphasizes the importance of social responsibility in the marketing of assisted driving technologies by Chinese suppliers, urging them to avoid reckless promotion and to adhere to legal regulations [1][17]. Group 1: Incident Overview - In May, a photo of Huawei's executive Yu Chengdong allegedly appearing to be distracted while driving the AITO M8 sparked controversy, leading to discussions about the safety of assisted driving technologies [2][4]. - Yu Chengdong later clarified that he was looking at his phone rather than sleeping while driving, and he expressed a desire for the government to relax regulations on L3-level driving, suggesting that drivers could "sleep if they want" [2][5]. Group 2: Safety Concerns - A tragic accident occurred on July 1, 2025, in Guangzhou, where a driver looking at his phone caused a crash resulting in three deaths and three injuries, highlighting the dangers of distracted driving [7][10]. - The incident raised concerns about the mixed messages regarding assisted driving standards, as authorities reiterated that using assisted driving features requires full attention from the driver [10][12]. Group 3: Regulatory Context - The National Standard "Automotive Driving Automation Levels" (GB/T 40429—2021) clearly defines the roles of users and driving systems in L3-level "conditional automation," contradicting Yu Chengdong's statements about the possibility of drivers disengaging completely [13][14]. - The article notes that the industry is increasingly aware of the boundaries for marketing assisted driving technologies, with recent regulations emphasizing that "assisted driving is not autonomous driving" [14][17]. Group 4: Industry Responsibility - The article calls for major companies like Huawei to take responsibility in guiding consumers towards safe driving practices and to clarify the limitations of assisted driving technologies [12][17]. - Huawei, along with 11 other automotive brands, launched the "Smart Assisted Driving Safety Initiative," committing to transparent marketing and clear communication about the capabilities and limitations of their technologies [14][15][17].