Group 1 - The article highlights the trend of integrating sports events with tourism resources in various regions of China, promoting "travel with events" routes to stimulate summer consumption [1] - Jiangsu province has seen a surge in audience attendance for its "Super League" matches, with a record 60,396 spectators at a recent game, leading to the creation of over 50 themed travel routes and various consumer incentives [4] - In Guangdong's Foshan, the "La Liga" league has launched with a record scale, featuring 40 teams and 920 players, enhancing sports culture exchange in the Greater Bay Area through immersive experiences and substantial consumer packages [7] Group 2 - The 2025 Beijing-Zhangjiakou Sports Tourism Carnival has been initiated, introducing a series of products that deeply integrate sports and tourism, offering new experiences [10] - Experts indicate that significant sports events are becoming a new driving force for local economic development, attracting crowds and resources while showcasing local cultural characteristics [11]
赛事流量变消费增量 文旅融合新玩法点燃夏日消费激情
Yang Shi Wang·2025-07-11 12:13