Guan Cha Zhe Wang·2025-07-11 13:25Core Viewpoint - China Southern Airlines has introduced a new boarding service called "One Minute Boarding" on the Guangzhou-Beijing Daxing route, allowing passengers to complete security checks and board the flight up to 15 minutes before departure, which has sparked widespread discussion and is seen as a significant relaxation of boarding policies [1][2] Group 1: Service Implementation - The "One Minute Boarding" service eliminates the traditional requirement for passengers to check in at least 30 to 40 minutes before departure, thus providing greater flexibility for travelers, especially those with urgent travel needs [4][6] - This initiative reflects the airline's ongoing efforts to optimize internal processes, improve ground service efficiency, and enhance overall passenger experience [3][4] Group 2: Competitive Landscape - The introduction of this service is a strategic response to the increasing competition from high-speed rail, which has become a popular choice for travelers due to its convenience and reliability [3][4] - Airlines are recognizing the need to enhance service offerings to attract business travelers, who prioritize time management and efficiency [4][6] Group 3: Operational Considerations - The successful implementation of the "One Minute Boarding" service relies on the airline's control over the entire boarding process, including ground services at both ends of the route [4][7] - There are concerns regarding the need for airports to provide adequate infrastructure, such as dedicated security lanes and proximity to boarding gates, to support this expedited boarding process [7][8] Group 4: Future Prospects - China Southern Airlines plans to expand the "One Minute Boarding" service to more routes, contingent on the effectiveness of the current implementation and the resolution of any operational challenges [8][9] - The potential for other airlines to adopt similar measures could lead to an overall improvement in service standards across the industry, particularly if successful models are identified [9]