XIANGPIAOPIAO(SH:603711) Nan Fang Du Shi Bao·2025-07-11 13:31Core Viewpoint - The company Xiangpiaopiao has announced a significant loss in its performance for the first half of 2025, with revenue declining and net profit expected to worsen compared to the previous year [1][3]. Financial Performance - In the first half of 2025, Xiangpiaopiao's revenue is approximately 1.035 billion yuan, a year-on-year decrease of 12.21% [1]. - The expected net loss for the company is around 97.39 million yuan, which represents an increase in loss of approximately 678.9 million yuan compared to the same period last year [1]. - The company's net profit loss has expanded by 230% compared to the same period in 2024, with a further increase in non-recurring net profit loss to 111 million yuan, marking a record high in recent years [1][3]. Reasons for Performance Decline - The decline in performance is attributed to changes in the external consumption environment, consumer habits, and demand, which have pressured traditional brewing products during peak sales seasons [3]. - The timing of the Spring Festival has shifted compared to the previous year, resulting in a shorter peak season and an early transition into the off-peak period for brewing business [3]. - The company has actively reduced channel inventory levels to maintain the interests of distributors and ensure healthy inventory for the upcoming peak season [3]. Strategic Transition - Xiangpiaopiao has initiated a strategic transition, focusing more on the ready-to-drink segment, particularly the Meco juice tea [6]. - The ready-to-drink business saw an 8% revenue increase in 2024, reaching 973 million yuan, with Meco juice tea growing by 20.69% [8]. - However, the growth rate of the ready-to-drink segment has significantly slowed in 2025, failing to offset the decline in brewing products, which has contributed to the company's performance pressure [8]. Market Challenges - The ready-to-drink business has a much lower gross margin compared to brewing products, and the company has not yet established a breakout product in the highly competitive ready-to-drink tea market dominated by major players [8]. - Xiangpiaopiao faces challenges with its channel transformation, as its supermarket and distribution system shows weak growth, with online channels accounting for less than 15% in 2024 [8]. Future Outlook - To alleviate performance pressure, the company has invested 100 million yuan to acquire a 13.29% stake in the Changsha Quanzhong Venture Capital Fund, which focuses on the consumer sector [8]. - However, industry insiders believe that the investment will take a long time to yield results, and the company's expanded losses are fundamentally due to weak growth in its main product category and a lack of new growth engines [8]. - The performance in the second half of 2025 will be crucial, as the recovery of sales during the brewing peak season will determine the company's annual performance baseline [8].