GRANDJOY(SZ:000031) Jing Ji Guan Cha Wang·2025-07-11 13:46Core Insights - The BilibiliWorld2025 event in Shanghai has attracted a large number of young attendees, significantly boosting local tourism and consumption [1][2] - The event has led to a surge in travel bookings, with hotel reservations increasing by 475% and train ticket searches rising by 36% [1][2] - The event has also stimulated local dining and entertainment, with night-time dining transactions in the vicinity increasing by over 80% [2][9] Tourism and Travel Impact - Shanghai's travel bookings saw a 35% increase in cultural tourism during the event week, with a nearly 50% year-on-year rise in flight bookings [1][2] - High-star hotel bookings by the post-00s demographic accounted for nearly 15% of total reservations in the first week of July [1] Consumption Trends - The event has activated local consumption, particularly in the food and entertainment sectors, with a notable increase in searches for "二次元商场" (two-dimensional shopping malls) [3][5] - The "二次元商场" search volume in Shanghai increased over tenfold compared to the previous month, with 62% of searchers aged 20-35 [3][5] Retail and Dining Ecosystem - Popular shopping destinations for attendees include Shanghai Jing'an Joy City and 百联ZX, which have become hotspots for "谷子" (merchandise related to two-dimensional culture) [2][3] - The surrounding areas of these shopping centers have seen a significant rise in searches for related products and services, such as themed cafes and DIY workshops [9] Economic Significance - The two-dimensional economy is evolving from a niche interest to a significant driver of urban consumption, with Shanghai emerging as a national trendsetter in this sector [9] - The integration of cultural and commercial activities during events like BW2025 highlights the dynamic interaction between vibrant city life and youth culture [9]