不得以销售业绩作为唯一考核指标！金融消保又一新规出台

Core Viewpoint - The newly released "Financial Institutions Product Appropriateness Management Measures" aims to enhance consumer protection by ensuring financial institutions fulfill their suitability obligations when selling products, effective from February 1, 2026 [1] Group 1: Regulatory Framework - The measures consist of five chapters and forty-nine articles, focusing on the appropriateness management obligations of financial institutions [1] - The regulation emphasizes the need for financial institutions to sell suitable products through appropriate channels to the right customers, thereby helping consumers identify risks and make informed choices [1][2] Group 2: Product Design and Development - Financial institutions are required to consider the needs of target customer groups during product design and development, ensuring consumer rights protection [2] - Clear definitions of product attributes, risk levels, and suitable customer ranges are mandated [2] Group 3: Third-Party Collaboration - The measures clarify the supervisory responsibilities of product issuers towards third-party marketing partners, ensuring compliance with marketing content and methods [3] Group 4: Sales Practices - Financial institutions must enhance qualification management for sales personnel, ensuring they possess the necessary product sales qualifications and undergo continuous training [4] - A balanced incentive and assessment mechanism for sales personnel is required, incorporating compliance and customer feedback rather than solely focusing on sales performance [4] Group 5: Consumer Protection for Seniors - Special obligations are imposed on financial institutions when selling high-risk products to clients aged 65 and above, including tailored sales procedures and enhanced risk disclosures [5] Group 6: Private Investment Products - The measures strengthen the assessment of private investors' risk tolerance, requiring financial institutions to evaluate investors' asset size, income levels, and investment experience [6] - Private products must not be marketed to the general public, and strict information disclosure obligations are enforced prior to sales [6][7] Group 7: Insurance Products - Financial institutions are required to implement classified and graded management for insurance products, conducting demand analysis and financial capability assessments for policyholders [7] - Risk rating and policyholder risk tolerance evaluations are necessary for investment-linked insurance products [7]