从物业缴费到邻里社交，这家银行如何掘金高频交易场景？

Core Insights - The banking industry is increasingly exploring scenario finance, integrating financial services into daily life and community interactions [1][2][3] Group 1: Scenario Finance Development - Tianjin Rural Commercial Bank has innovatively integrated smart property scenarios in the Chaoyang Street community of Jinghai District, becoming the first comprehensive convenience service platform based on property in the city [1][3] - The bank's digital financial initiatives have included applications in tax, elderly care, and healthcare, enhancing service delivery in these areas [1][3] Group 2: Community Engagement - Community finance facilitates high-frequency interactions between the bank and local residents, improving service accessibility and promoting local business development [3][4] - The implementation of the "Jixiang Property Pass" has significantly increased property payment rates and reduced operational costs for property companies [3] Group 3: Data Utilization - The core value of scenario finance lies in constructing precise customer profiles based on multi-dimensional user data, enabling proactive identification of customer needs and personalized financial services [5] - The bank plans to incorporate community consumption behavior data into credit assessments for retail loan products, enhancing the accuracy of credit evaluations [5][6] Group 4: Policy Support - The People's Bank of China and the National Development and Reform Commission have issued a plan to support financial institutions in enhancing service quality through digital technology, promoting high-quality development of the digital economy [4]