Amazon Prime Day Average Household Spend Reaches $156, Numerator Says

Core Insights - The average household spend during Amazon's first four-day Prime Day sales event reached $156.37 [1] - The average order size was $53.34, with nearly two-thirds of households placing two or more orders [2] - Two-thirds of the items sold during Prime Day were priced under $20, while only 3% were over $100 [4] Spending and Satisfaction - Over half of Prime Day shoppers compared prices with other retailers, and two-thirds reported being "highly satisfied" with Amazon's deals [5] - The results of this year's Prime Day were comparable to last year's two-day event, where 54% of shoppers compared prices and two-thirds were also highly satisfied [5] Event Overview - Prime Day was originally launched as a one-day event in 2015 and has since expanded to four days, offering deep discounts across more than 35 categories [6] - Adobe predicted that all U.S. retailers would see online spending increase by 28.4% year-over-year during this year's Prime Day, reaching $23.8 billion [6]