SERES(SH:601127) Quan Jing Wang·2025-07-12 01:09Group 1 - The core viewpoint of the article emphasizes the innovative practices and long-term development strategies of Seres Group in building a luxury automotive brand, particularly through its high-end smart electric vehicle brand, AITO Wenjie [1][4] - Since its full transformation into the new energy vehicle sector in 2016, Seres has launched four models under the Wenjie brand, achieving a remarkable delivery record of 700,000 units in just 40 months, setting a record for the delivery speed of Chinese new energy luxury brands [1][2] - The brand's success is attributed to a combination of product strength, brand power, and service capability, with a focus on systematic support to enhance brand image and quality [1][2] Group 2 - The brand proposition of Wenjie is encapsulated in the declaration "Smart Reshapes Luxury," combining traditional luxury with technological luxury to create a differentiated positioning and advantage [2] - User research indicates that smart technology has become a key brand identifier for Wenjie, with the top three reasons for purchase being intelligence, brand, and safety, which are increasingly influential in consumer decision-making [2][3] - Seres employs a "center explosion + IP creation" strategy to enhance brand influence, leveraging high-frequency media coverage and partnerships with top-tier events and organizations to establish strong brand associations [3] Group 3 - The company is committed to a "user-centered" approach, emphasizing proactive and respectful service, and has introduced innovative service models such as "user approval before delivery" and a transition from passive to proactive service [3] - As of April, Wenjie’s online services have reached over 20 million interactions, with proactive care for users occurring 45,000 times, reflecting a strong commitment to user experience [3] - The company believes that good reputation stems from excellent user experience, and user pride is seen as the highest form of brand loyalty [3][4] Group 4 - Brand building requires a long-term commitment, combining hard power with a gradual approach, and necessitates both strength and warmth [4] - Seres aims to innovate continuously, focusing on user needs and collaborating with industry partners to promote high-quality development, contributing to the establishment of a strong automotive nation [4]