白酒价格泡沫破裂！企业定制酒成本直降的破局逻辑

Core Viewpoint - The Chinese liquor industry is undergoing a significant adjustment, with major brands like Moutai experiencing substantial price fluctuations due to long-standing industry issues and changing consumer attitudes towards premium pricing [1][3]. Group 1: Industry Challenges - The price of Moutai has dropped from 2800 to around 1800 in just over six months, indicating a continuing downward trend [1]. - The traditional distribution model leads to inflated prices, with a factory price of 100 yuan for liquor potentially rising to 500-900 yuan at retail due to multiple layers of distributors [3]. - Companies face challenges in sourcing quality products at reasonable prices, with high costs and poor service complicating the procurement process [3]. Group 2: Solutions and Innovations - The introduction of a direct supply model by Jijiujian aims to cut out the markup chain, allowing prices to reflect true value and reducing procurement costs by 30%-50% compared to market rates [5]. - Digital quality control measures are being implemented, including strict sourcing from designated grain bases and comprehensive testing of each batch of liquor [6]. - Flexible customization options are available for enterprises, allowing them to choose liquor types and packaging designs, thus enabling small batch orders without high minimums [6]. Group 3: Market Reception and Future Outlook - Jijiujian has gained trust among high-end consumers, as evidenced by endorsements from prominent business leaders during a polar expedition [7]. - The company's vision emphasizes altruism in business, aiming to provide quality liquor to every company while breaking down information barriers and channel monopolies [9]. - The current market turbulence is seen as a precursor to a value reconstruction in the liquor industry, moving from a focus on high prices to quality and customization [9].