2025北京丽泽国际消费季启幕 创新场景激活消费新活力

Core Insights - The 2025 Lize International Consumption Season was launched on July 11, aiming to create an immersive experience that integrates consumption, culture, and art, thereby injecting new vitality into summer consumption in Beijing [1] Group 1: Event Overview - The event is themed "Prosperity and Reflection" and features various activities, including the "Fruit and Vegetable Festival" market, designed to build a "15-minute natural living circle" for consumers [1] - The "Fruit and Vegetable Festival" market, a core activity of the consumption season, is organized in collaboration with multiple local authorities and businesses, focusing on the core concepts of fun, health, and coexistence [2] Group 2: Market Highlights - The "Fruit Resonance Area" within the market will showcase dozens of seasonal global fruits and vegetables, sourced directly from Xinfadi wholesale market, with affordable prices [5] - Over 40 quality merchants will participate in the market, creating diverse consumption scenarios that promote a virtuous cycle of commerce and tourism [5] Group 3: Commercial Development - Lize Financial Business District is in a cultivation phase as an international consumption experience zone, rapidly expanding high-quality commercial facilities [5] - The area has attracted over 700 brands across 10 commercial complexes, including 62 first stores in Beijing, making it the most concentrated shopping district in the southern part of the city [5] Group 4: Target Audience and Strategy - The consumption season aims to resonate with the preferences of Generation Z consumers through innovative consumption scenarios and immersive experiences [5] - The event is positioned as a differentiated strategy to activate regional value through innovative consumption scenes, combining high-altitude cultural art and natural markets [5]