2025商用车营销模式创新发展论坛在合肥成功举办

Core Viewpoint - The establishment of the "All-China Federation of Automobile Dealers Commercial Vehicle Lifecycle Management Sub-Committee" marks a significant step in innovating service models and management practices in the commercial vehicle sector, aiming to enhance communication and collaboration among industry players and promote sustainable development [4][6][7]. Group 1: Forum Overview - The "2025 Commercial Vehicle Marketing Model Innovation Development Forum" was held in Hefei, focusing on innovative marketing models and industry trends, attended by 75 representatives from the commercial vehicle sector and related industries [1][3]. - The forum included a ceremony for the newly established sub-committee, highlighting its role in advancing service models and management in the commercial vehicle industry [4][6]. Group 2: Objectives and Functions of the Sub-Committee - The sub-committee aims to integrate industry resources and create a comprehensive service platform covering all lifecycle stages of commercial vehicles, including sales, after-sales service, financial support, and used vehicle transactions [6][7]. - It is designed to enhance communication among enterprises, drive innovation in marketing models, and support high-quality sustainable development in the industry [6][7]. Group 3: Market Trends and Challenges - The commercial vehicle market is experiencing resilience and vitality amid complex policy and economic environments, with trends towards green logistics, electrification, intelligence, and internationalization [7][8]. - The market is shifting towards a more specialized service mechanism and management system, driven by the need for lifecycle management in response to evolving market demands [7][8]. Group 4: Lifecycle Management Solutions - The lifecycle management solution encompasses a full range of services from customized design, manufacturing, and sales to after-sales support and recycling, aiming to optimize vehicle efficiency and reduce operational costs [10][11]. - The industry faces challenges such as inventory pressure, rising labor costs, and regulatory compliance, necessitating a systemic approach to address these intertwined issues [10][11]. Group 5: Future Directions - The forum participants expressed a commitment to leveraging insights gained to foster collaboration and innovation in the commercial vehicle sector, contributing to its prosperous development [12].