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太夸张!雷军卖车15个月,小米汽车收入已超700亿
Sou Hu Cai Jing·2025-07-12 02:20

Core Insights - Xiaomi has achieved significant milestones in its automotive venture, delivering 100,000 vehicles within the first seven and a half months and reaching 300,000 deliveries in just 15 months since launch [1][3][5] - The average selling price of Xiaomi vehicles is over 230,000, leading to revenue exceeding 70 billion within the first 15 months [3][5] - Xiaomi's market capitalization has surged from approximately 380 billion HKD to 1.5 trillion HKD, marking a nearly 300% increase and positioning it as the third-largest automaker globally, behind Tesla and Toyota [5] Delivery Milestones - Xiaomi's first batch of vehicle deliveries began on April 3, 2024, achieving 100,000 deliveries in 7.5 months [1] - The company reached 200,000 deliveries in just 4 months, achieving this milestone by March 2025 [1] - The latest report indicates that Xiaomi delivered 300,000 vehicles within 15 months, with the last 100,000 deliveries also taking only 4 months [3] Financial Performance - The average price of Xiaomi vehicles is reported to be over 230,000, leading to total revenue exceeding 700 billion within the first 15 months [3] - The company's market capitalization has increased significantly, from 380 billion HKD to 1.5 trillion HKD, reflecting a growth of 1.1 trillion HKD [5] Market Position - Xiaomi is now the third-largest automaker in the world, surpassing competitors like BYD, Ferrari, and Porsche [5] - The company has launched a new SUV model, YU7, which is reportedly more popular than its predecessor, SU7, indicating potential for increased revenue [7] Production Capacity Challenges - The main limitation for Xiaomi's automotive growth is production capacity, which is more complex to scale compared to smartphone production [9] - Initial conservative delivery targets for 2025 were set at 350,000 vehicles, which now appear too low given current demand [9] - Customers are experiencing long wait times, with some waiting over a year for vehicle delivery, highlighting the urgent need for Xiaomi to address production capacity issues [9]