Guan Cha Zhe Wang·2025-07-12 02:29Core Insights - The ongoing subsidy war among major internet giants in the food delivery sector has intensified, with significant promotional offers leading to record order volumes [1][2] - Taobao Flash Sale has committed 500 billion yuan in subsidies to stimulate merchant sales and consumer demand, resulting in a substantial increase in order numbers [2] Group 1: Market Dynamics - The food delivery subsidy competition has seen Meituan surpass 1 billion daily orders and Ele.me exceed 80 million orders, while JD's food delivery service has achieved nearly 200 million orders in just four months [1] - Taobao Flash Sale reported over 8 million daily orders within three days of announcing its subsidy program, with non-food orders exceeding 13 million [1] Group 2: Consumer Behavior - The number of cities with daily order volumes exceeding 1 million on Taobao Flash Sale has doubled in the past week, indicating a surge in urban consumer enthusiasm [2] - Cities such as Hangzhou, Wuhan, and Chengdu have experienced over 100% growth in orders since the launch of Taobao Flash Sale, with some third and fourth-tier cities seeing order growth of over 300% [2] Group 3: Economic Impact - The 500 billion yuan subsidy is projected to unlock consumption growth of at least 1 trillion yuan, enhancing urban consumption vitality [2] - The income of delivery riders has increased by 50% compared to five months ago, reflecting the positive economic impact of the subsidy war [2] Group 4: Competitive Landscape - The competition among the three major internet companies has escalated, with a combined investment of 25 billion yuan in the second quarter, surpassing previous price wars [2]