“窝囊旅游”收割了多少中国年轻人？

Core Viewpoint - The emergence of "soft" adventure tourism experiences, such as "lazy drifting" and "gentle bungee jumping," reflects a shift in consumer preferences towards safer, more relaxed activities that still provide social media appeal [1][12][38]. Group 1: New Tourism Trends - The "lazy drifting" experience in Shandong's Linyi offers a non-traditional approach to rafting, focusing on relaxation rather than adrenaline [1][7]. - Similar projects are being developed in other regions, such as Guangxi and Zhejiang, emphasizing safety and ease of participation [7][12]. - The introduction of "soft" bungee jumping in Zhejiang has led to a significant increase in visitor numbers, with some locations seeing a five to six-fold increase in summer traffic [12][26]. Group 2: Consumer Behavior - The majority of tourists now prefer experiences that are safe, simple, and visually appealing for social media, rather than extreme challenges [15][19]. - Social media platforms have transformed the way tourism experiences are marketed, allowing consumers to make quick decisions based on visual content [19][20]. - The trend indicates a growing divide between thrill-seekers and those looking for leisurely experiences, with each group having distinct preferences [38][40]. Group 3: Market Implications - The tourism industry is adapting by creating tiered experiences that cater to different consumer segments, allowing for broader participation [35][38]. - The ability to provide experiences that satisfy both the desire for adventure and the need for comfort is becoming a key competitive advantage for tourism operators [25][39]. - This shift in focus from traditional adventure tourism to more accessible experiences is indicative of changing societal values regarding leisure and travel [43][44].