Core Insights - The collaboration between Cha Bai Dao and Disney's Frozen has led to a successful launch of exclusive products and drinks, with significant consumer demand observed [1][3] - The seasonal drink "Green Grape Jasmine" has become a bestseller, selling over 82 million cups since its launch in 2023, and 2.1 million cups in just 8 days after its recent reintroduction [3] - Cha Bai Dao's product strategy includes a diverse matrix of classic, seasonal, and regional products, supported by a nationwide supply chain that ensures fresh delivery [3][4] Product Performance - The exclusive drink "Green Grape Jasmine" is made from high-quality ingredients, specifically selected grapes from Yunnan and Sichuan, ensuring freshness and quality [4] - The drink's popularity is attributed to its unique preparation process, where fresh grapes are hand-peeled and pitted by store employees, enhancing the consumer experience [3][4] Market Trends - The demand for fresh fruit tea products has surged during the summer months, with Cha Bai Dao introducing various fruit-based drinks that have performed well in sales [3] - The company's extensive supply chain, including 25 storage centers and over 300 temperature-controlled delivery vehicles, supports its ability to meet consumer demand efficiently [3]
夏季鲜果茶饮品持续热销 茶百道(02555)青提茉莉8天销售超210万杯