成都文旅集团党委书记、董事长张海彤：促进百业融合，构建多元融合产业体系

Core Insights - The Chengdu Municipal Party Committee emphasized the deep integration of culture, commerce, tourism, and sports as a key focus during its recent meeting, with the Chengdu Cultural Tourism Group committed to enhancing its core business and supporting the city's development into a world-renowned cultural tourism destination and international consumption center [1][4]. Group 1: Integration Strategies - The Chengdu Cultural Tourism Group plans to promote the integration of "culture and tourism + transportation" by expanding experiential offerings such as the "Panda Special Train" and "Night Tour on Jinjiang River," along with new products like City Tour buses and low-altitude flights [3]. - The group aims to accelerate the "culture and tourism + performance" integration by launching immersive projects like "Wangjiang Menghua: Xue Tao's Chant" and "Water Dragon's Chant," as well as hosting international events like the ATP250 Chengdu Open to convert event traffic into consumer spending [3]. - The integration of "culture and tourism + technology" will involve creating a local smart consumption application platform that combines cultural tourism, events, and daily services, covering 8,500 consumption points and reaching 616,900 consumers [3]. Group 2: Resource Development and Partnerships - The Chengdu Cultural Tourism Group intends to leverage its position as a state-owned enterprise to attract more quality small and medium-sized private enterprises and leading domestic and international companies to participate in the integration of cultural and tourism development [4]. - The group will enhance the "Light and Shadow Tianfu: Filming in Sichuan" platform by collaborating with all 21 cities in Sichuan province to produce benchmark film projects, creating an ecosystem for "all Sichuan shooting, Chengdu production, global dissemination" [5]. - Plans include building a cultural IP matrix and collaborating with international IP operators to introduce major franchises like "Jurassic" and "Avatar," integrating local culture to launch high-profile cultural tourism projects [5].