华鼎冷链科技王君：以科技破局冷链困局，在消费变革中逆势增长

Core Insights - The article discusses the strategic upgrades of Huading Cold Chain Technology in the context of global supply chain restructuring, highlighting its ability to achieve growth despite market challenges [1][4]. Company Performance - Huading Cold Chain Technology has managed to achieve growth even as the average monthly order volume for the same stores decreased by 15% in the first half of 2025, indicating a weak consumer market [4]. - The company attributes its growth to three main drivers: prioritizing efficiency over price competition, integrating data across the supply chain, and focusing on reducing overall costs for clients [4][5]. Strategic Approach - The company emphasizes the importance of aligning its business direction with industry demands, focusing on cost reduction and efficiency since its establishment in 2019 [6]. - Huading Cold Chain Technology has invested in automation and intelligent infrastructure ahead of industry trends, which positions it well for future growth [7]. Technological Innovation - The company is advancing its automated warehousing systems, with plans to deploy unmanned forklifts and automated loading/unloading equipment by the end of 2025, significantly enhancing operational efficiency [8]. - The introduction of the "Huading Snow Leopard Smart Model," a provincial-level industrial model, aims to address data fragmentation in the cold chain industry and improve operational efficiency [8]. Future Outlook - The company anticipates a wave of resource integration in the cold chain industry over the next 2-3 years, where the focus will shift from price competition to creating unique value for clients [10]. - The article concludes that companies that can effectively lower overall costs and enhance supply chain efficiency will ultimately be rewarded in the market [10].