“苏超”带来消费狂欢 如东啤酒嘉年华举杯开宴

Core Insights - The "2024 Yanjing Beer Carnival" in Rudong has successfully attracted significant consumer traffic and engagement, leveraging the excitement of grassroots football events [1][9] - The carnival features a variety of food and beverage options, enhancing the overall consumer experience and driving sales [5][7] Group 1: Event Overview - The beer carnival took place on July 11, creating a vibrant atmosphere with lights and festivities along the Ru Tai River, attracting over 12,000 attendees and nearly 100,000 online viewers [7] - The event is scheduled to last for 10 days, with additional activities planned at different venues, including RV promotions and a talent night market [9] Group 2: Consumer Engagement - The food offerings included a massive 8-meter lobster pot, with 2,800 pounds prepared, indicating high demand as it sold out quickly [3][5] - The carnival featured over 30 types of food, with long queues at various stalls, showcasing the popularity of diverse culinary options [5][7] Group 3: Economic Impact - The total sales from beer and food reached 175,000 yuan, highlighting the event's contribution to local economic activity [7] - The event aims to create diverse consumption scenarios, benefiting the public while showcasing the integration of culture, commerce, tourism, and sports in Rudong [9]